Link Spam
 

Link Spam

Very closely tied to the need for having a content-based approach to SEO, and trust me when I say this… If you are building links through spammy (what Google calls ‘unnatural’) practices, you will suffer the consequences. Many SEOs have been saying this for 2+ years now, but some just don’t seem to understand, link spamming is gaming Google’s algorithm, and they don’t like that. They will hunt you down and slap a penalty so big on your site that you won’t even remember your own name.