Humming Bird update by Google...
 

helloo frns, i heard and red about Google's latest update Humming Bird and still i dont know what exactly it is?
so, if you guys knows anything can share it...

Its about producing relevant contents to the user query....and it won't focus on keywords....

Hummingbird is basically a change in how Google interprets the intent of a user’s query to ensure the returned results are appropriate.

For example, if I were to search for ‘’how do I install blue widgets in my house’’, Google would return a set of results that may be included the words ‘’install’’, ‘’blue widgets’’ & ‘’house’’. With Hummingbird, Google will be placing greater emphasis on the other words in the search query such as ‘’how do I’’ and ‘’my house’’.

More on it here:
http://econsultancy.com/hk/blog/6348...h-algorithm-th

Has anyone seen any affects in the websites traffic, we seem to have been moving up and down the rankings quite a lot recently. I believe there may be small minor updates still happening.

It analyzes and makes sense of billions of pages in order to provide the most relevant search results. The update included a major rewrite of Google’s entire algorithm, affecting more than 90% of search results.The Hummingbird update is capable of understanding longer and more complex searches. For example, it’s highly tuned for conversational search. That means search queries will use more keywords and the results will be more targeted.

Not use duplicate content and do not use exact keyword match. it is main point of google latest update.

Thanks guys, i understand, but how to get back link on exact keywords???

nice sharing.. How can we protect from humming bird update?

Humming not only focused keywords it is made to focused on the complete query