White hat SEO is the body of approved search engine optimization tactics designed to increase a website's position on a search engine results page (SERP). Search engine results that appear as a result of approved methods, rather than payment or trickery, are referred to as organic search results.

When anyone goes for SEO, then we should do different types of things, like on-page as well as off-page activities, according to Google webmaster guidelines. Through this process, your website is visible for a long time in the search engine, and this is the white hat SEO technique.