What is campaign in PPC?
 

Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on. Alternatively, PPC is known as the cost-per-click (CPC) model. The pay-per-click model is offered primarily by search engines (e.g., Google) and social networks (e.g., Facebook).

What is campaign in PPC?
 

Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on. Alternatively, PPC is known as the cost-per-click (CPC) model. The pay-per-click model is offered primarily by search engines (e.g., Google) and social networks (e.g., Facebook).

What is campaign in PPC?
 

13 Steps to Successful PPC Campaigns. PPC stands for Pay Per Click, it is a model of internet marketing where advertisers pay for their ad whenever their ad is clicked. The ad appears when user search criteria are matched with the keywords linked with ads.