Link baiting is a viral marketing form and can be extremely powerful, as it draws traffic to a website without keyword searches or specific searches for that web page.

Link baiting is any content or aspect, within a website, designed mostly to gain attention or cheer others to link to the website. Link bait can be an extremely powerful form of marketing as it is viral in nature.

Link baiting is the act of marketing content that is interested to get other substance markers to connect to it.