off page SEO is best for ranking ,

If you want to get ranked on google then you must use gray hat seo.

Quality content is the number one driver of your search engine rankings and there is no substitute for great content. ...
Update Your Content Regularly.
Metadata.
Have a link-worthy site.
Use alt tags.

ping submission is the process to add your website with another website or linked up with more than two sites. it will submitted your website ...

To get good position for the keyword relevant to your website market all you need to create a weblog on the particular keyword and key phrase after that do all the off website SEO methods for the that keyword it will help to position the keyword in google search engines.

building Content Length and Quality