7 Reasons Content Marketing is Better Than Link Building
1. You Can Measure the Value of Content Easier Than you Can a Link
2. It’s Natural
3. Good Content Writers are Cheaper than Good Link Builders
4. It’s More Scalable
5. It’s More Defensible to Algorithm Updates
6. Authoritative Writers Are The Future
7. It’s More Fun
But you will require both for ranking your keyword. I just tell you in which way content marketing is better than link building

Content and back link is more important.

Both without quality, unique content you can't rank your keyword well in google and without quality backlinks you can't . Do both because what we want as a seo guy no. 1 position

Quality Content is the most important for seo, because google working based content or text.

Both Content and Backlinks are Important for the Keyword Ranking.

i think content is more important then backlink,s but content should be relevant ,

Both the things are very important if you wants to promote your content than backlinks are essential part of that. and you can not make back links with out having a good piece of content.

But I would like to tell you that I would make more weigh on the content because you know that content is the king of current seo world. you can not ignore the content if you have to perform well in the search engine.

Both content and back-links have their own importance in SEO but it has been demonstrated that Content is King. So content has more importance than back-links but search engines prefer content more than back-links.

Both are Important for the Keyword rankings...But gives priority to the Unique Content...