In search engine optimization (SEO) terminology, white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. ... Also called Ethical SEO.

to stay in business for long term!

if you used white hat seo means you should follow the google rules.

Black hat methods work, but for a short time White hat tactics are more reliable

If we are using black hat seo then google will spam our website. that's reason we are using White hat seo. white hat seo follow google rules and techniques.

White Hat technique is the best technique which will bring the traffic and ranking for the website and the result obtained will be permanent.

White hat refers to SEO strategies that aim to build a quality website over the long term by focusing on the website's audience. White Hat SEO techniques including creating unique,High quality website content and providing links to other relevant content on the site.
__________________

White hat uses organic techniques and demands quality in a site in order to ensure it performs well for search.

In order to attain High Ranking in Search Engine result page,websites go for various methods and technique.

Thank you~!