Definition: Pay-Per-Click (PPC) management is the process of overseeing and managing a company's PPC ad spend. This often strategies and ad buys while minimizing the overall expenditure. This may be done by the e-merchant or vendor themselves, or a dedicated spe******t company may be hired to manage PPC buys on their behalf.

PPC management is generally seen as an evolving art where perfect optimization is not possible, but is still the objective.

Pay-per-click, also known as cost per click, is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines