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A niche market is the subset of the market on which a specific product is focused. ... It is also a small market segment. For example, sports channels like STAR Sports, ESPN, STAR Cricket, and Fox Sports target a niche of sports enthusiasts. Every product can be defined by its market niche.
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the business of promoting and selling a product or service to a specialized segment of a market.
"niche marketing can be extremely cost effective" |
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