Google AdWords can help you connect with potential customers looking for products and services like yours. You'll pick keywords related to your products and services, and choose how much you'd like to spend on each click on your ad. Google AdWords is a pay-per-click advertising program by Google. With AdWords, advertisers can promote their website's products and services on Google.com's search results in the "sponsored links" section. Quality ad text and relevant keyword buys will give you a competitive edge over your competitors.