Link wheel is a widely used internet marketing strategy. The basic idea of link wheels is to create a pattern of links which flow from one website to another which would finally link to a targeted website requiring promotion.

Link wheels are one of many strategies used in internet marketing and search engine optimization as a way to drive visitors to websites. The fundamental idea for this strategy is to create a circular pattern of links that easily flows through a number of websites. The ultimate goal is to end the circle at a website where in the case of a business website; visitors are encouraged to purchase information, services, or products relevant to the topic. This circular pattern resembles a wheel and how link wheels got their name.