PPC stands for pay per click. PPC advertising program enables your website to get more targeted traffic towards your website.

Pay per click in search engine advertising, the advertiser would typically bid on a keyword so the PPC rate changes. PPC can be set up to work effectively within a few days, whilst developing a site's search engine optimization may take months in many cases. Therefore using PPC can be useful for new websites or for short term promotions as there is less initial cost involved and results will be achieved sooner.