Schema mark up can greatly increase your click-through rate and optimization process of the website.you'll understand exactly what schema markup is all about. Here's an example of a local business that has markup on its event schedule page.

Schema.org is a reference website that publishes documentations and guidelines to using structured data mark-up on web-pages. Its main objective is to standardize HTML tags to be used by webmasters for creating rich results about a certain topic of interest.

Schema.org is a reference website that publishes documentations and guidelines to using structured data mark-up on web-pages.

What is Schema in SEO?
 

Schema markup informs the search engine precisely what your content is trying to convey on your web page. It converts unstructured data into structured data. Adding schema will help the search engine crawl better, raising the websites ranking while keeping other best practives of SEO in mind.