SEO: Search Engine Optimization. A marketing technique in which we optimize a website according to the rules of search engines.
SMO: Social Media Optimization. A technique in which we optimize social media accounts in order to increase the brand awareness.

Search engine optimization (SEO) is a set of strategies with the broad goal of bringing more people to your website the first way, by improving your search engine rankings. Social media optimization (SMO) can be one part of SEO—but it also contributes to all three ways people find you online.

Search engine optimization (SEO) is a set of strategies with the broad goal of bringing more people to your website the first way, by improving your search engine rankings. Social media optimization (SMO) can be one part of SEO—but it also contributes to all three ways people find you online.

SEO refers to the techniques and strategies used to increase the likelihood of a website appearing on search engine results, namely as close to the top of that list as possible.


SMO increases the visibility of your social media profiles, your social networking activity and your published content so that it is found by people searching for information and resources that relate to your content.