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An important aspect of SEO is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, they still can't see and understand a web page the same way a human can. SEO helps the engines figure out what each page is about, and how it may be useful for users.

To get a website listed in the top position of SERP and to increase the online business, SEO is important.

Majority of the people using search engines to get to know the information. User will click the first 5 websites that is suggested by the google. So SEO plays a role here to increase the website appearance by following the guidelines of search engines. At the same time the website information need to fulfill the user's query.