Keyword:
A keyword is essentially any word or phrase you use when searching with a search engine.

Keyword Phrase- Combination of those keywords is called key phra

A keyword phrase is generally two or more words that are used by advertisers in search engine optimization, or by visitors who are using search engines in a desire to find information based on that particular phrase. ... Another way advertisers use keyword phrases is to change them slightly.

Keyword is the main search word which describes your page and title is the mixture of keywords.

A keyword phrase is usually 2 or a lot of words that square measure utilized by advertisers in computer program improvement, or by guests World Health Organization square measure victimization search engines during a need to search out info supported that specific phrase. ... in our own way advertisers use keyword phrases is to vary them slightly.

To attract the right visitors to your Web site, you need to use keyword phrases instead of just single keywords. This helps search engines match users to results that are more relevant to them. Just like a keyword is a single word used as a search query, a keyword phrase is two or more words typed as a search query.