pogo-sticking is when the searcher clicks on a link on a SERP, sees that it's not what she is looking for, and immediately bounces off by hitting the back button

In SEO, pogo sticking is a term that means that a user who comes and goes on a results page of a search engine to open multiple results from the same search. The user returns to the result page if he does not find a relevant result and clicks on another result. And so on until he finds the information he is looking for.