Register your site with google search console
link your site to google mybusiness
start using google+ properly
use relevant keywords in your page titles, meta descriptions and urls
create backlinks to your site
follow google's advice

Implementation of Seo and Smo techniques for the website can increase the visibility.

To increase traffic on your website, you need think out of box how to put user's more on your site by placing good content or blog posts related to your niche. Add some interesting infographics about your products or services in website. Promote in social media sites also

Search engines typically prioritize site title's page titles,blog post titles,and headings.These titles also appear in browser tabs and search results,So its important to write them so they're friendly to both search bots and human readers.

You have to perform off page SEO activities to enhance visibility of website.

To promote social media like Facebook,twitter,LinkedIn to increase the visibility of our brand awareness..