Anchor text is the keyword you have used to redirect to your page .i e it is the text containing your website hyper link on other websites.

Anchor text is the clickable text in a hyperlink. It uses keywords which is hyperlinked to another webpage or website.

Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through html code.