Website that uses cloaking recognizes search engine spiders by their IP address. It returns web pages to search engine spiders that are different from the web pages that web surfers see. Usually, the cloaking software creates hundreds of web pages that are optimized for a special search term so that search engine spiders get the impression that the website contains a lot of relevant information about a special topic.

Cloaking refers to the practice of presenting different content or URLs to users and search engines. Serving up different results based on user agent may cause your site to be perceived as deceptive and removed from the Google index.