SMO, On Page Techniques and Off Page Techniques are used to increase your ranking in search engine.

you should Start work on Articles , blog sharing ,and quality and unique content is the key of whole SEO or Marketing ,

Create high quality backlinks with proper on page seo.

comment luv
working forum,
social bookmarking
submission directories

You can improve the search engine ranking of your website by doing SEO on your website.
Some of the SEO techniques which you can use are :-

Search engine submission
Article submission
Blog posting
Guest blogging
Blog commenting
Social bookmarking
Profile creation
Forum posting

Easily you can improve your page rank by using all White hat seo techniques.
In White hat SEO has two techniques ,On page optimization and off page optimization .

you can use only Do Follow links only...

Adplotter helps you easily create, organize and distribute advertisements and videos online that sell your products or services. visit- https://goo.gl/KZyi9j

Blog posting with effective social media marketing an improve your site ranking.

Search only specific sites or domains.
Search for a specific word or phrase.
Exclude sites or words.

- Article Submissions
- Bookmarking
- Forum
- Local Listings
- Classifieds

You should work on your proper on-page optimization and off-page optimization processes. Through these processes, you will be able to improve your search engine rankings.

Search engine optimisation (SEO)
Understand your online customers.
Use keywords on your website.
Refresh your page content often

Yes, do follow as well as no follow links are both important for SEO. Yes, definitely do follow links will help to promote your website over search engines, but through no follow links you will be able to generate good traffic.

Improve your search engine rankings
 

Improve your search engine (SE) rankings:-

1. About search engine optimization.
2. Understand your online customers.
3. Use keywords on your website.
4. Refresh your page content often.
5. Gain referrals from other websites.
6. Use meta tags in your content.
7. Stay up to date on the latest SEO techniques.