Google Bowling also called "reverse SEO" is a technique to Manipulating the external ranking factors that Google uses to penalize a site against your competitors (or someone you just don't like or want to appear in the SERPs).

Google Bowling implies Manipulating the outside positioning elements that Google uses to punish a site against your rivals (or somebody you simply would prefer like or not to show up in the SERPs).

Google Bowling, also called "reverse SEO" is a technique, based on the simple fact that there is a second way of getting on top of the Google search results.

Google Bowling is one of the Black Hat Technique, where the point is to diminish contenders site positioning keeping in mind the end goal to help their own particular site positioning and movement.