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Google Tag Manager is a free tool that makes it easy for marketers to add and update website tags -- including conversion tracking,

Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website or mobile app, such as those intended for traffic analysis and marketing optimization.

For quite some time, Google Analytics (GA) has been around to help you collect, process, configure, and report website and mobile app data that results in actionable insights. Then in 2012, Google announced the release of its new groundbreaking product, known as Google Tag Manager (Tag Manager or GTM).

In short, we love it. And we write about it often! Despite GTM’s usefulness, there’s still a lot of confusion about what it is, what it does, and how it’s different from Google Analytics. So, we’ve decided to dedicate this bit to dissolve the confusion.

Google Tag Manager is a tag management system created by Google to manage JavaScript and HTML tags used for tracking and analytics on websites.