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I think SEO and SMO are most demanding in online marketing

Which digital marketing skills and job titles are highly sought after? And how much do those in-demand positions pay, on average?

To find out, Moz and Fractl analyzed 75,315 job listings posted on Indeed.com in June 2015 containing 10 digital marketing keywords, such as "content marketing," "SEO," "social media marketing," "inbound marketing," "PPC," and "Google Analytics."

The researchers then looked at keyword trends, which job titles appeared most frequently, and average salaries. LinkedIn search results were also used to identify keyword growth in user profiles.

SEO is most sought after because if you are able to build organic traffic, you will have enough conversion.