Ways to Improve your Site’s Ranking (SEO):
1. Publish relevant and quality content. Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Do not sacrifice good writing for SEO. The best pages are written for the user, not for the search engine.
2. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh.
3. Metadata
When designing your website, each page contains a space between the tags to insert metadata, or information about the contents of your page.
4. Have a link-worthy site
Focus on creating relevant links within the text. Instead of having “click here” links, try writing out the name of the destination.
5. Use alt tags
Always describe your visual and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers.

SEO improvement based on site. If the site is genuine then it will get ranked by following few seo techniques.

Content is important
Update your Content daily
On page is important

We should follow on page and off page seo technique.

You can do many things for improving your rankings in the google one of the main thing you can do is create a quality content. if you have good content than you can do very good promotion and it will gives you the best results.