It's just like advertising tool...

SMM is nothing special but it is a marketing technique which uses the social media platforms to promote any business worldwide easily and quickly. Nowadays, it is the best technique to popularize or to make a business a huge brand within few weeks only.Almost every business is now taking the help of social sites to present their features in front of their targeted audience easily.

its all about social media marketing

Social Media marketing is an important part of online Marketing. SMM is a basically use as a pull marketing strategy to communicate or interact with consumers in the form of posts or blogs, in social media sharing websites, and much more.

Social media marketing is a way of building relationships with consumers through the use of social media sites such as Facebook, Twitter, Pinterest and others.

SMM is a part of social media known as social media marketing.

Social media marketing (SMM) is the part of Internet marketing that utilizes social networking websites as a marketing tool.
Marketing your product or services through Social media networks.

In SMM we use social Websites as a Marketing tool to explore our product and services. Also to increase the customer reach.

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.