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Number of visitors only on your home page divided by the total number of visitors to your website is called bounce rate. When a visitor navigates away from your url just after viewing home page then it is said that he has bounced.
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Bounce rate is the percentage of single page visits (or web sessions). It is the number of visits in which a person leaves your website from the landing page without browsing any further. Google analytics calculates and reports the bounce rate of a web page and bounce rate of a website.
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