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Well, Different strategies for social sites. Join lot of groups in facebook, communities in google plus, groups in linkedIn, more followers in twitter. Engage with your niche circles.
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if you want to generate more and more traffic on your site so you have to do both SEO and SMO activity.
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I think, before sharing your site or webpage in social networks, you should build your audience there. You know what I mean? You should make friends, fans and followers. Then share your site to various social networks. Your friends, fans and followers will visit your page and they can share your page also. This way your traffic will be increased.
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I thing you should share the post, article, images on the social network sites like facebook, twitter and google+.
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