Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner or a host of website) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”

It is an internet advertising model used to direct traffic to websites like Google Adwords.

PPC stands for pay-per-click also called cost-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. It’s a way of buying visits to your site, rather than attempting to "earn" those visits organically.
One of the most popular pay per click programs is run by Google and is called Ad words. Search engine advertising is one of the most popular forms of PPC.It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering.

Pay per click is a paid online marketing technique in which advertizers are charged as per the number of times their ad is clicked. This technique is helpful in increasing the number of visitors to a website.

PPC stand for pay per click, PPC is a latest & very effective marketing technique for your online business. You can easily run a PPC campaign for your business. It’s an easy process of displaying your products and services in form of advertisement in search engine result pages for relevant keyword searches. You can register up as an advertiser of widely used Internet search engines. This will allow your promotional banners to be seen by a lot of people who enter relevant keywords to search for anything in search engine.

The term cost per click (CPC) is related to the Pay per click (PPC), which refers to the actual price that you pay for each click associated with your PPC marketing campaigns.
To calculate CPC, you need to know the actual formula in AdWords:
Competitor AdRank/your quality score +.01=Actual CPC

PPC is Stand for Pay Per Click.

PPC is pay per click in which the advertisement can be done at per click.

To the digital marketing SEO and PPC is the most important way, for online advertising when we paid to Google that process is Called PPC.