No it is not. It is a measurement of how long visitors spend on your site.

If you have a high bounce rate then it means that visitors are not staying on your site for long periods of time.

What about call to action phrases or op-in forms that popup when a visitor ties to leave?

We can decrease their website or web resources Bounce rate by updating our website with latest content as well as images and video information. Put some funny and engaging contest with attractive title and tagline and depiction so that our visitor stay more time on our website page and show more interest to their offer services and product.

If your want to decrease bounce rate of your website then make your website landing with informative content with attractive images it will definitely help you.

Bounce rate is the percentage of single visitor visits the landing page and does not go ahead further. Bounce rate report can be easily analysed by using the Google analytical tool.

I help Google to giving this answer about the bounce rate and the answer is Bounce rate is an internet marketing in web traffic analysis It represents the percentage of visitors who enter the site and then leave ("bounce") rather than continuing on to view other pages within the same site.
Bounce rate is a measure of the effectiveness of a website in encouraging visitors to continue with their visit. It is expressed as a percentage and represents the proportion of visits that end on the first page of the website that the visitor sees

Its an percentage of visitors who visit how many time your website. If visitor open your website and instantly close your bounce rate increase and its not good for your reputation.

Bounce rate of a web page= total number of bounces on a page (in a given time period) / total number of entrances on the page

Strong Internal Linking of Website will reduce Bounce Rate .

Few tips for decreasing bounce rate of your website-

Update your outdated content, Don’t use a popup, Write shorter & effective paragraphs, Translate your site for international traffic, Make your site search more prominent, Make your 404 page more useful, Improve your page loading speed, Make your website mobile responsive.

Bounce rate is one of those quality metrics that gets tossed around a lot in the search engine space. People are almost always talking about absolutes in terms of “this is how XYZ will reduce your bounce rate,” and so on.

I don’t subscribe to this school of thought; bounce rates need to be looked at subjectively.

While there are some general best practices, for the most part certain activities prescribed as absolute can both hurt and help websites.

Hence the title of this post. I don’t want to stand on my bounce rate soapbox and preach to you that everything in this post is going to help you, so I’m approaching this from a more realistic standpoint; the items on this list are worth thinking about, and probably trying – but this isn’t some magic wand from the land of unicorns and bounce rates under 5 percent.

Bounce rate is the percentage of guests to a specific site who explore far from the site subsequent to review one and only page.

If you want bounce rate to reduce two things important:
1. Page loading time
2. User Engagement

do this two things it improves user bounce rate as your wish

You need to make good quality content, more attractive images and more bonuses

good content
attractive subjects