Now to me a better question would have been how do you increase you page rank?

Page rank refers to the number used by Google search to rank websites or determine the importance of a web page.

Its is algorithm of Google, PR define for a site

PageRank is a link analysis algorithm developed by Google founders Larry Page and Sergey Brin. A number from one (lowest) to ten (highest) is assigned to a webpage as a measure of its importance, specifically the likelihood that a user will arrive at that page by randomly clicking Links

Google PageRank is one of the methods Google uses to determine a page's relevance or importance.