But in addition to SEO, SEM also includes PPC. And PPC is a field that has its own set of features, best practices and more. Whether you use Google Ads or Bing Ads, paid ads in search is all about bidding.

Seo, ppc & sem.!
 

SEM stands for Search Engine Marketing. It is most often referring to paid search, whereas SEO (search engine optimization) is related to your organic results. PPC, which stands for Pay-Per-Click advertising, is the format in which ads are purchased on the main search engines.

SEO - Search Engine Optimization
SEM - Search Engine Marketing
SMM - Social Media Marketing