Search engine optimization (SEO) is a set of strategies with the broad goal of briging more people to your website the first way, by improving your search rankings. Social media optimization can be one part of SEO - but it also contributes to all three ways people find you online.

SEO and SMO both are helpful for getting immense traffic on a website. From SEO point of view lots of rules have to be followed in order to rank any website in Google's top page. But SMO would result in quick response for getting huge traffic on a website. Here genuine viewers can be attracted towards a website instantly and can its page rank is Google rapidly as well.

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you need to do both of them.

SMO is best for getting instant traffic on a website. It is very helpful for promoting any webiste by optimizing it as per the needs. But, SEO is also very helpful as it assist to rank any website in Google search engine by spreading its awareness at different locations of any country by posting in differnt sites easily.

I would suggest you to go for SMO right now as it is best to attract active visitors instantly.

Both are the best for traffic.

Both are good for getting organic traffic towards website.

Both are important for Keyword ranking, each one is having their own importance. Don't neglect any thing, SEO improves Keyword implementation through On page and Off page activities. SMO improves your website reputation on web faster. Like Facebook, Twitter, G+, Pinterest etc. There are millions of people online in social networking sites, you can share your product & services.

Both are best for increase website traffic ...

Search engine optimization is best for traffic because it will generate more traffic than social media optimization.

Both are important, SEO gives you the initial help by providing ranking in search engine pages and social media helps you to draw traffic to your site. You can promote your website on social media website.

Both are good because With SEO you get ranking and with SMO people get aware about your business.