SEO and rick keywords and quality backlinks are the best way to get good rank on search engine

quality content is best way to increase traffic

Which rank, PR rank or Search on a keyword phrase rank?

At First improve your OnPage Optimization as follows -
1. Decrease the characters from 118 to 60 on the Title Tag.
2. Decrease your Meta Description Tag from 479(!) to 150 - 155.
3. Use H1, H2 & H3 tags.
4. Re-check your content
Then go for the OffPage optimization.Or you can also hire an expert from SEOclerks, to improve ranking.

Generate good back links and also always use fresh content.