Red has always been associated with anger or danger, but it actually elicits in us excitement and influences us to act impulsively. A web designer can utilize the energizing effects of red if his content calls for it. For instance, an online shop might benefit in having a dash of red in its web design.

Red has always been associated with anger or danger, but it actually elicits in us excitement and influences us to act impulsively. A web designer can utilize the energizing effects of red if his content calls for it. For instance, an online shop might benefit in having a dash of red in its web design. This will encourage spontaneity in the mindset of the viewer, which in turn might reflect on his purchases. Using red in a corporate website will also give the idea that the company is passionate in delivering its services or selling its products to customers.