Just research about your service keyword and check your competitor what they use and then start your own seo for your website.

Promoting website using paid service is easy to get instant lead

first of all write orginal with unique content and upload your site after content analyse whole website like url image video title meta description mobile responsive etc. We have 2 type promotion 1 paid and organic 1 facebook google ppc ad center and organic do seo according by google guidelines.